Suboo

While most of us dream of chasing the sun, Suboo founder Sue Di Chio did just that.

Having studied fine Arts, Sue’s desire for a creative outlet led her to create a small collection of Resort wear in 2008 in Bondi, Sydney.

The initial concept paved the way for what is now a worldwide brand recognised for their contemporary fashion, combining innovative styles, premium fabrications, with a quintessential sun-loving attitude.

With four main collections delivered yearly, Suboo offers transeasonal Ready To Wear, Resortwear, Swimwear and Event dressing. 

Uncomplicated yet distinct styles with a feminine edge make up the Suboo signature, with natural fabrications, unique prints, and metallic lurex knit pieces made in Brazil forming the basis of the brand.

Suboo’s signature fashion forward Swimwear is made locally in Sydney, using custom French and Italian jacquard fabrics, recycled lycras, with great attention to fit and details.

Suboo is proudly showcased on Farfetch, Bloomingdales, Saks, Shopbop, Revolve, as well as being stocked in over 300 premium boutiques in 17 countries.

The epitome of modern day effortless cool, Suboo has garnered much attention from the beginning with features in Harper’s Bazaar, Vogue.com, Sports Illustrated and Elle France. Much loved by influencers, stylists and celebrities, Suboo is often worn by it-girls including Gigi Hadid, Kendall Jenner, Sabina Socol, Tash Oakley, Matilda Djerf and Nat Kelley.

The Suboo girl is confident and fashion-conscious, transforming the complexities of high fashion into everyday life. Wearing a signature cut-out dress or a two piece set, she is as comfortable at a down-town event as she is on her summer travels.

Born in Australia, but made for self-assured, stylish women worldwide, Suboo is a brand with a large heart and a discerning following.