ROLLA'S

Australian denim with a timeless, lived-in attitude.

Rolla’s is an Australian denim brand born from a love of classic jeans, clean lines, and effortless style. Founded in Melbourne, the brand draws inspiration from vintage denim, ’80s and ’90s nostalgia, and the relaxed confidence of Australian culture thus creating pieces designed to be worn every day and kept for years.

At its core, Rolla’s is known for denim.

The brand has built a loyal following for its signature fits, iconic back-pocket stitching, and premium construction, delivering jeans that flatter, hold their shape, and age beautifully over time. From cult favourites like the Eastcoast Flare and Sailor Jean to straight-leg, relaxed, and classic cuts, Rolla’s denim balances authenticity with modern wearability.

Beyond jeans, Rolla’s offers a complete range of men’s and women’s clothing, including tees, shirts, dresses, jackets, knits, and seasonal layers, all designed with the same focus on fit, quality, and timeless appeal.

With a growing commitment to sustainability, the brand incorporates organic and recycled yarns where possible while reducing water and chemical use throughout production.

At Elwood 101, shop a curated selection of Rolla’s for women and men, from Classic denim staples to everyday wardrobe essentials..... all rooted in Australian denim heritage and effortless style.

Browse the full Rolla’s collection below, or explore Women’s and Men’s styles separately, via our tabs under DESIGNERS.